CASE STUDIES
What is a case study?
A case study is the ultimate form of social proof by letting your customer speak for you. Great stories are proven to influence buyer’s decision-making by playing on their emotional heart strings and engraining into their memory for the longterm. By taking the reader on a real-life customer journey from initial challenge to implementing your company’s outstanding product or service solution, potential future customers will have confidence that they too can have their pain points resolved. The customer narrative is especially relatable to your audience, inspiring other readers to imagine themselves achieving the same level of success.
Top 10 reasons why you need a customer case study
Case studies are one of the most powerful and effective types of B2B content marketing. By relating to your audience with a satisfied customer’s narrative and in-depth testimonial, other readers will be motivated to use your company’s product or service and experience the same results. A case study is essential to:
1. Shape buyer’s perception by showcasing a success story
2. Improve company’s reputation
3. Foster customer loyalty
4. Quantify results with a before and after for added credibility
5. Shorten the sale cycle with cold, hard data
6. Present your core offerings in a way that grabs customers’ attention
7. Resonate with your audience
8. Boost your SEO by engaging with your audience
9. Appeal to buyers in a more effective and authentic way than a brochure or advertisement
10. Gain likability that improves customers’ confidence in your brand
Benefits of hiring a Subject Matter Expert (SME)
As a Subject Matter Expert (SME) in the renewables and sustainability space with over 7 years of experience, I have many advantages over a generalist for being your dedicated case study writer.
🌟 I already speak the language of your target audience and am comfortable with industry jargon, so the content lands and resonates with your readers.
🌟 As an industry insider, I provide the credibility and accountability necessary to produce a thought-leadership piece without having to spend much time catching up to speed.
🌟 I am familiar with your customers and already have insight into their mindset and pain points.
🌟 I do not require any handholding throughout the writing process. Simply provide me with a topic, and I can generate a detailed outline for your approval. Alternatively, I can strategize and suggest some topics relevant to your industry using my knowledge of the current market and trends.
🌟 With my first-hand experience as a renewable energy professional, I easily connect with other energy professionals to conduct insightful interviews that produce quality quotes and insights to make your case study shine.
🌟 By living and breathing renewables my entire career, I add a level of detail and credibility to your case study that creates a powerful and persuasive argument to convert leads and scale your business and profits.
🌟 And lastly, I am skilled at explaining complex ideas in an easy-to-understand manner that engages and persuades technical and business audiences alike to make an informed decision.
Frequently Asked Questions
What is your estimated timeline?
Depending on several factors, such as my current availability, research and interviews required, complexity, and overall desired length, I can deliver a case study within 2-3 weeks. Sometimes, expedited delivery is possible for an added rush fee.
Do you provide revisions?
Yes, I include up to 2 rounds of revisions to ensure my clients are completely satisfied. If additional modifications are required, I charge 10% of the total project cost for each subsequent revision.
Are interviews included?
Yes, I include at least one 60-minute customer interview with my quote.
Do you include design work?
No, I only provide the written content.
How is the overall writing process?
- We discuss the case study over a 30-60 minute strategy call to scope out the project. (I can also sign an NDA before any discussions, if required.)
- You fill out my creative brief to guide my outline and ensure that I deliver exactly what you are looking for.
- I send across the contract, project outline, timeline, and invoice, requiring a 50% deposit prior to the start of work.
- I deliver a first draft through Google Docs, typically within 2-3 weeks, depending on the project’s complexity and my availability,
- You and your team add any necessary comments to the Google Doc.
- I make the requested edits within 2-3 business days. If a second round of revisions is required, the above process will be repeated.
- We sign off on final approval, and I send you the final invoice for the remaining 50% balance to be paid by bank transfer.
What past clients had to say
Third time using this service. Excellent work once again!! We are very happy with the final product.
