Portfolio
Please find some of my samples of work below.
CLIENT: EVLO is a fully integrated battery energy storage systems and solutions provider and subsidiary of Hydro-Québec, North America’s largest producer of renewable energy.
PROBLEM: Create thought leadership content surrounding the use case of BESS-powered microgrids and advantages that go beyond backup power.
SOLUTION: Conducted heavy research, interviewed SMEs, and produced a customer-centric white paper emphasizing the value-stacking benefits that BESS microgrids provide, including flicker-free power, transparent energy management, and ancillary services to boost ROI.
CLIENT: Nevados is the only solar tracker company that enables the rapid development of PV power plants on challenging terrain economically and without environmental compromise.
PROBLEM: Showcase how Nevados’ client triumphed using their All-Terrain tracker to reduce destructive and costly grading, eliminate erosion risks, and reduce labor costs in an economically unbuildable coal mine.
SOLUTION: Facilitated multiple, in-depth interviews to create a long-form, narrative case study that describes their customer as the hero and successful outcomes from the project, with the final product being used as marketing collateral for prospective leads.
3. LANDING PAGE: BIOGAS-TO-HYDROGEN—DECARBONIZING THE MOBILITY MARKET
CLIENT: Utility Global pioneers clean hydrogen solutions that power the economic energy transition for hard-to-abate industries such as steel, mobility, upstream oil & gas, refining, and chemicals.
PROBLEM: Promote and educate an emerging customer segment of mobility for the biogas-to-hydrogen market with a new landing page that explains the entire ecosystem and value propositions.
SOLUTION: Researched the market, interviewed C-Suite, and wrote an informative landing page positioning H2Gen as a scalable, low-carbon hydrogen solution—highlighting industry challenges, key differentiators, and benefits for stakeholders.
CLIENT: Aurora Solar’s cloud-based platform is putting the power of data and technology into the hands of every solar professional to make solar adoption simple and predictable.
PROBLEM: Educate solar developers about dual-use solar projects to spark curiosity of designing their own agrivoltaic system using Aurora’s solar design software.
SOLUTION: Wrote a 2000-word blog post explaining what an agrivoltaic system is, the different types and advantages, case studies, and design considerations with a compelling CTA to design their own solar farm.
CLIENT: Amshore Renewable Energy develops sustainable energy projects for utilities and independent power producers throughout North America. Over the last two decades, Amshore has initiated and developed over $4 billion of solar and wind farms, generating 2.9 gigawatts of power over a half a million acres of leased land.
PROBLEM: Save project developer’s precious time spent answering landowners’ commonly asked questions regarding leasing their land to solar and wind farms.
SOLUTION: Created an eBook for landowners that explains how they can generate additional income, increase energy independence, and help their local community with a renewable energy project on their ranch or farm.
6. Pillar Page: Energy-as-a-Service: The Ultimate Guide
CLIENT: Redaptive is a leading Energy-as-a-Service provider enabling Fortune 500 commercial and industrial enterprises to turn real asset infrastructure into a strategic engine for growth and efficiency—bringing together capital, intelligence, and performance.
PROBLEM: Create a 3000-word pillar page / ultimate guide about Energy-as-a-Service (EaaS) for Redaptive to rank for this keyword on Google.
SOLUTION: Conducted competitor research, stakeholder interviews, and additional market analysis to write a conversational, SEO-optimized pillar page / ultimate guide describing what EaaS is, the challenges it solves, how it works step-by-step, real-world examples, and a high-converting CTA.
CLIENT: Future Grid delivers transparency to illuminate the impacts of DERs on distribution networks in real-time, with almost 100% adoption across Australia.
PROBLEM: Target the United States’ utilities to adopt their Australian grid diagnostic software for informed decision making and black out prevention across vulnerable communities.
SOLUTION: Tailored a piece that generates a sense of urgency to act now with Future Grid’s solution that adds transparency and bridges the gap between the old and new decentralized grid.
8. PRESS RELEASE: BBA wins OEPA award for landmark 1 GWh Napanee battery storage project
CLIENT: For over 45 years, BBA has delivered innovative, sustainable, and reliable engineering solutions to industrial and institutional clients, backed by local support and field presence across 20 offices in Canada, the U.S., and Chile.
PROBLEM: Announce that BBA won an award of distinction at the 2025 Ontario Engineering Project Awards for its work on the 1 GWh Napanee project—one of Canada’s largest BESS projects.
SOLUTION: Wrote a newsworthy press release, applying best practices to maximize media coverage and position the client in a positive light.
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