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Named the “king of content,” white papers drive more sales and leads than any other type of B2B content. This sophisticated, data-centric, and text-heavy marketing tool presents a problem and solution using in-depth research, expert interviews, and original findings for a deep and detailed read about a niche topic. The goal is to inform the reader of complex topics in an easy-to-understand manner and formal tone to guide their decision-making process using persuasive facts and examples in a scholarly tone. As a highly credible and heavily researched source, white papers are designed to establish authority and are thus an invaluable resource for B2B lead generation. Learn more here.

A case study is the ultimate form of social proof by letting your customer speak for you. Great customer success stories are proven to influence buyers’ decision-making and be memorable for the long term. By taking the reader on a real-life customer journey and showcasing impressive quantifiable results, future customers will have confidence that they, too, will have their pain points resolved by working with you. I will write a case study that appeals to buyers in an authentic and eye-catching way while also building your brand’s credibility and likability to foster customer loyalty. Learn more here.

An eBook/eGuide provides high-value content by educating your potential customers, sharing expertise by addressing pain points, and displaying thought leadership for your reputation and brand awareness. EBooks are a downloadable lead magnet for collecting email addresses to build long-term customer relationships. While not salesy, an eBook can briefly mention the tools/offerings your company has to help them through their journey and be a go-to resource for years to come. eBooks are designed for a general audience and an easy read to skim through and gain valuable takeaways from a birds-eye view. Unlike a white paper, eBooks are less dense by being visually heavy with bite-sized chunks for scanning, concept-centric, and conversational in tone for engaging the average reader. Examples of an eBook or eGuide could be repurposing blog content, creating ultimate guides, inspiring company insights, or showcasing product offerings.

Editorial or bylined articles are sent to media outlets as a form of paid advertising and offer unique and controversial insights about the company’s technical market, customers’ pain points, or predictions about the future of the industry from expert opinions. This opinionated news story aims to influence public opinion, promote critical thinking, and motivate readers to take action. Depending on the publication, there will be specific formatting, word limits, and other structural guidelines to follow. These articles typically include quotes from industry research, academic institutions, government agencies, and other neutral sources. Examples of editorial articles include explaining a sensitive topic, constructively criticizing actions/decisions while providing solutions, persuading readers to act, or praising people and organizations for a job well done.

Blogging brings business. Regularly publishing blog posts helps you attract new leads, boost conversions, and signal to Google that your website is updated and current. The average top 10 search results on Google is 2,000-2,500 words. Investing in long-form content (1,000 words and up) is one of the best ways to improve SEO and drive organic web traffic. Longer content offers more value by providing readers with the in-depth answers they are looking for and gives them the impression that you are knowledgeable in the subject. Long-form articles also receive 56% more shares on social media and 77% more backlinks, and visitors spend 40% more time on your page to increase conversion rates. Blog post ideas to improve your reputation as an industry leader are best of articles, ultimate guides, what-is pages, how-to pages, company updates or events, and relevant industry news and trends.

Pillar pages provide a comprehensive overview of a broad topic relevant to your business and links to smaller, more detailed blog posts (cluster pages) that dive deep into sub-topics. These pages target high-volume keywords, whereas cluster pages use long-tail keywords. This evergreen content stays relevant for longer, so your investment will pay off for years to come. Examples of pillar page content are ultimate guides, what-is pages, and how-to pages.

I will professionally craft a compelling press release with an attention-grabbing headline that piques a journalist’s interest. There are many nuances to adhere to when writing a press release, such as not being overly promotional, summarizing the main news story in the lead (first sentence) to answer the essential questions of who, what, where, when, why, and how so there is zero ambiguity, and being as succinct and straightforward as possible. Hiring an experienced writer who understands how important the writing style is for a press release will increase the chances of your story getting picked up by a top-name publication, making your name known.

Email newsletters are a vital part of any content marketing strategy. They are an excellent way to move leads through the marketing funnel to drive sales, satisfy customers, and establish your brand’s voice to strengthen your identity. McKinsey found that emails are 40 times more successful in acquiring customers than social media. Transform your email list into paying customers or nurture post-sales relationships with well-curated and weekly newsletters that are the perfect opportunity to show your readers why your company stands above the rest. Also, email analytics will help you learn more about your customer and their interests. Examples of newsletter ideas could be to share your learning lessons, drive web traffic to your existing content like blogs, customer case studies, or white papers, share relevant industry news, or promote an upcoming event, webinar, or new product launch.

With over 770 million users, it is no wonder that 89% of B2B marketers rely on LinkedIn for lead generation. LinkedIn is the perfect opportunity for brand storytelling to share stories that play on your audience’s heartstrings and showcase the values you stand by. These posts can also introduce company updates, repurpose existing content such as blog posts, case studies, white papers, videos, list tips, and strategies, or share industry news. Hiring an experienced writer will ensure that the headline is attention-grabbing, the tone is conversational and upbeat, and the posts aim to build a personal connection to establish a relationship with your audience.

Videos are powerful selling tools and central to any marketing strategy. Hire a dedicated wordsmith to tell your story effectively and hook your audience right from the start. Scriptwriting is more than just words – there needs to be precise timing to coordinate visuals with voices while fitting in the desired timeframe. I will use my superb storytelling abilities to present technical material in an exciting and engaging way to captivate and convert. Videos can be for branding/marketing, social media, or explainer videos.

Your website is often the first impression a client has of your business, so it is imperative to ensure the professionalism of the web copy matches your expertise. The average reader will only spend 10-20 seconds on your site before deciding to bounce or investigate more. My job as a copywriter is to hook your readers by quickly grabbing their attention and giving them a reason to stick around. Converting copy will include an eye-catching headline, highlighted benefits and value proposition, simple writing that is clear and concise, engaging content that follows the readers throughout the process, and with each new layer of information, cultivate trust and build curiosity so the reader is compelled to answer your call to action.

Landing pages are essential for increasing your conversion rate, leading to a higher ROI. A landing page is a standalone page that readers are led to by clicking on a call to action (CTA) for various offers (such as a product, event, newsletter, eBook, white paper, or webinar). This web page provides additional and valuable information related to the specific offer as opposed to the home page, which is general and broad. A successful landing page will include an eye-catching headline and then guide the reader with conversational language that blends in data and customer quotes to build trust and educate the reader so that by the end of the page, they are motivated to make a decision. The persuasive language must evoke emotion by amplifying the customer’s pain points and be clear, concise, and benefit-focused.

Brochures are valuable marketing material that give your customers something tangible to read through and motivate them to act. The writing must be persuasive and concise to engage customers and drive sales. Brochures can be used for introducing your company, explaining your products in detail, the industries you serve, benefits to potential customers, past client “wins,” or how clients can start working with you. 

Have a report, white paper, press release, PowerPoint, sales letters, or other promotional content and marketing material that needs a final look over for clarity and a persuasive edge? Hire a qualified professional with subject-matter expertise for edits, proofreading/grammar, comments, suggestions, feedback, structural improvements, and rewriting your existing work to ensure it is 100% publish-ready.

I will conduct comprehensive research and prepare a well-defined research summary. This offering can also be an add-on package for a project that requires extensive research. Research projects can include literature reviews, feasibility studies, market research, competitive analysis, and fact-checking.

Need extra eyes on your website copy? Is your page not converting, falling flat, and needing a boost? Allow an experienced writer to conduct an unbiased review of your existing web copy to improve the delivery of your core message, customer pain points and benefits, brand’s tone of voice, clear call to action, and use of SEO keywords correctly. The price includes an optional 30-minute consultation to review the report, detailed notes with comments, feedback, and actionable suggestions on the copy, messaging, and page structure, and a grammar and spelling check on all copy.

VIP monthly retainers are a terrific opportunity for clients who need consistent copy every month, whether that is marketing material for a new product, revamping a website’s outdated copy, increasing web traffic with regular blog posts, or writing a weekly newsletter. By booking me on retainer, you will secure my availability to meet your long-term vision and business goals without the hassle of contacting me for quotes whenever you have a new project. As a VIP member, you will also receive priority treatment for extra fast delivery on assignments. There are a limited number of retainer spots available. Please message me to schedule a complimentary 30-minute discovery call to discuss this further.

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