WHITE PAPERS
What is a white paper?
A white paper is a sophisticated, data-driven marketing tool that presents a problem and solution using in-depth research, expert interviews, and original findings. The goal of a white paper is to inform the reader in an easy-to-understand manner and guide their decision-making process using persuasive facts and examples, not sales pitches. Typically, white papers serve as a lead magnet tool and are marketed on the company’s landing pages. As a highly credible source, white papers are designed to establish authority and are thus as an invaluable resource for B2B marketing.
Top 10 reasons why your company needs a white paper
Named the “king of content,” white papers drive more sales and leads than any other type of B2B content. See why white papers are an essential marketing centerpiece to grow your business, attract leads, and drum up noteworthy buzz..With a white paper, you can:
1. Continuously generate high-converting leads and web traffic for years to come
2. Inform, educate, and engage your audience with thoughtful insights into solving their most critical pain points
3. Raise awareness of original, in-depth research with the potential to go viral
4. Differentiate from the competition by building a business case for your unique solution
5. Elevate your brand’s image by establishing authority, expertise, and trust with your target audience
6. Position your company as a thought leader in your industry
7. Nurture prospects through a complex sales funnel with an advanced problem-solving guide
8. Introduce a new product or service by describing the benefits and ability to solve your customers’ most demanding challenges
9. Guide the evaluation and decision-making process by comparing existing solutions on the market and explaining how your offering is superior
10. Repurpose the white paper into other forms of short content, such as blogs, podcasts, and videos, with the white paper acting as the centerpiece of credibility and authority
Benefits of hiring a Subject Matter Expert (SME)
As a Subject Matter Expert (SME) in the renewables and sustainability space with over 7 years of experience, I have many advantages over a generalist for being your dedicated white paper writer.
🌟 I already speak the language of your target audience and am comfortable with industry jargon, so the content lands and resonates with your readers.
🌟 As an industry insider, I provide the credibility and accountability necessary to produce a thought-leadership piece without having to spend much time catching up to speed.
🌟 I am familiar with your customers and already have insight into their mindset and pain points.
🌟 I do not require any handholding throughout the writing process. Simply provide me with a topic, and I can generate a detailed outline for your approval. Alternatively, I can strategize and suggest some topics relevant to your industry using my knowledge of the current market and trends.
🌟 With my first-hand experience as a renewable energy professional, I easily connect with other energy professionals to conduct insightful interviews that produce quality quotes and insights to make your white paper shine.
🌟 By living and breathing renewables my entire career, I add a level of detail and credibility to your white paper that creates a powerful and persuasive argument to convert leads and scale your business and profits.
🌟 And lastly, I am skilled at explaining complex ideas in an easy-to-understand manner that engages and persuades technical and business audiences alike to make an informed decision.
Frequently Asked Questions
What is your estimated timeline?
Depending on several factors, such as my current availability, research and interviews required, complexity, and overall desired length, I can deliver a white paper within 4-8 weeks. Sometimes, expedited delivery is possible for an added rush fee.
Do you provide revisions?
Yes, I include up to 2 rounds of revisions to ensure my clients are completely satisfied. If additional modifications are required, I charge 10% of the total project cost for each subsequent revision.
Do you include design work?
No, I only provide the written content.
Do you revise existing white papers?
Yes, I provide professional editing services for white papers to improve readability, add support with better research, make the text more clear, concise, and compelling, and include a powerful call to action to boost sales.
How is the overall writing process?
- We discuss the white paper over a 30-60 minute strategy call to scope out the project. (I can also sign an NDA before any discussions, if required.)
- You fill out my creative brief to guide my outline and ensure that I deliver exactly what you are looking for.
- I send across the contract, project outline, timeline, and invoice, requiring a 50% deposit prior to the start of work.
- I deliver a first draft through Google Docs, typically within 4-8 weeks, depending on the project’s complexity and my availability,
- You and your team add any necessary comments to the Google Doc.
- I make the requested edits within 2-3 business days. If a second round of revisions is required, the above process will be repeated.
- We sign off on final approval, and I send you the final invoice for the remaining 50% balance to be paid by bank transfer.
What if I do not have a topic in mind?
No problem! If unsure about a specific outline for the white paper, an initial strategy phase will be used to formulate a plan, which will be deducted from the project’s final cost if you choose to move forward.
What past clients had to say
Really enjoy collaborating with her. She’s very smart and hardworking plus her subject matter expertise is exactly what we need. Great experiences.
